The ingredients that people tend to be sensitive to in laundry detergents are fragrances, dyes and masking agents. People with sensitive skin typically prefer Seventh Generation Free & Clear products, which do not contain fragrances, dyes or masking agents. We offer a full line of laundry items available in Free & Clear formulas: Natural 2x and 4x Concentrated Liquid Laundry, Natural Laundry Powder, Natural Fabric Softeners (liquid and sheets) and Chlorine Free Bleach.
Some other brands that label their products "Fragrance Free", "Unscented", or "Perfume Free" may still contain small amounts of fragrances called masking agents, used to hide unpleasant odors from other ingredients. Masking agents are chemicals used to cover up another chemical color or fragrance and are not typically disclosed on ingredient lists.