Chances are, you've come across one or more of the many claims about SLS that are misleading, not scientifically supported, and extremely scary.
SLS is a safe and effective cleaning agent. As a result of our research we have determined that SLS has the potential to irritate the skin if not formulated correctly with other ingredients. We addressed this through proper formulation and skin safety testing.
For our new Baby Home Care products we conducted lab tests for irritation and clinical tests with human subjects for irritation and allergy. These studies show that the products are non-irritating and hypoallergenic.