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How is the concentrated laundry detergent different from the regular laundry detergent?

Our concentrated (formerly labeled as 4X) laundry detergent is twice as concentrated as our regular formulation, meaning that the 50 oz concentrated laundry detergent bottle will deliver the same number of loads as our current 100 oz Laundry Detergent (66 loads).  The concentrated formula has the same cleaning power as our regular formula.

The cardboard package for the 50 oz concentrated detergent uses 66% less plastic than our 100 oz liquid laundry bottle, which is a significant reduction in plastic usage.

Also, the concentrated formula has a better carbon footprint for transportation emissions and material use overall.

 

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