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Why are Seventh Generation Diapers, Training Pants and Overnight Diapers brown?

The color of disposable diapers is typically achieved by the addition of color pigments to the inner and outer cover materials. This is also true for Seventh Generation diapers. While most designs on the market use pigments that result in a white color, we use a combination of pigments that result in a light brown color to help distinguish Seventh Generation Free & Clear Diapers from others in the marketplace that are bleached with chlorine containing substances.

Without the addition of color pigments, all diapers would appear translucent, much like a clear plastic milk jug. A diaper produced without pigments, when soiled, would clearly show the child's waste through the inner and outer layers.

 

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